Our annual flagship conference Interact welcomed industry leaders from across Europe and beyond on the 20th-21st of May 2025 at nHow Brussels, Belgium.
Under the theme ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, we shone a light on the most pressing challenges and emerging opportunities, equipping businesses and industry leaders with the insights needed to navigate change with confidence. Through a curated programme of high-level keynotes, expert panels, and interactive discussions, we explored the economic, social, and industry forces shaping the future.
This year’s event brought together leaders from across the ecosystem - agencies, publishers, advertisers, tech providers, and platforms - to foster the connections and conversations that drive progress.
Taking place over two days, Interact 2025 began on 20th May at nHow Brussels with an evening networking reception - an opportunity to connect, exchange ideas, and set the stage for the insights ahead.
On 21st May, the main event featured a dynamic agenda exploring the key forces shaping the future of digital advertising. The day kicked off with Daniel Knapp unveiling the latest AdEx Benchmark Results, followed by thought-provoking keynotes from industry leaders.
In the afternoon, attendees engaged in interactive workshops, masterclasses, and expert-led discussions in the Interactive Zone. Interact closed with an evening networking event at Rooftop 58, providing attendees with more opportunities to connect and interact.
Read our Wrap up blog here to see what the two days featured!
Watch the full Wrap up video here!
Sponsorship opportunities for 2026
Interested in partnering with us for Interact 2026? Reach out to mussard (at) iabeurope.eu to discuss how you can get involved!
