Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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Blog

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The Future of Marketing Meets the Future of Media

Lauren Wakefield
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03/06/2025
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here. This June, […]
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IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Helen Mussard
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02/06/2025
In a joint effort involving IAB Europe, IAB Tech Lab, EDAA and stakeholders across the advertising industry to support compliance […]
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That’s a Wrap! Check Out All of the Highlights From Interact 2025 in Brussels

Lauren Wakefield
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29/05/2025
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of […]
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Interact 2025 - Mainstage Morning Highlights

Lauren Wakefield
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29/05/2025
The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with […]
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Interact 2025 - Inspiring and Informative Afternoon Workshop Highlights

Lauren Wakefield
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29/05/2025
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to […]
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Interact 2025 - Highlights From Our Deep-Dive Afternoon Masterclasses

Lauren Wakefield
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29/05/2025
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed […]
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