Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]
Read More »Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]
Read More »Member blog - PulsePoint - The Shifting Programmatic Landscape in Europe
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake […]
Read More »Member blog - Adform - Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]
Read More »Member blog - The ADEX / BVDW - Future of Data for Programmatic – key to smart buying and selling
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have […]
Read More »Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]
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